Viator is an experience marketplace owned by TripAdvisor, they needed an updated look that felt cohesive over all platforms while keeping their logo as is. The concept came about while focusing on the ideas of memories and the highlighted moments on trips. We updated brand colors and guidelines and created a variety of frames that encourage endless possibilities for bold and organized design layouts. These unique shapes help bring the new look of Viator to life and are created using negative spacing from the Viator logo. We focused on giving the brand a unique photography style focusing on the touch points of people, places and details to give Viator an immersive look.

We pitched an OOH campaign focused in New York and London, over the space of a month we created 98 individual layouts which translated to 1,205 units and 142,115,725 impressions throughout NYC.